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How to Create a Great Media Kit for your Blog

Thought I’d share a behind-the-scenes peek with you today! I recently decided CB needed a new media kit – my old Word doc just wasn’t cutting it anymore (gasp!). I knew the design needed to reflect my brand and that it should be in PDF format but I had no clue where to begin. It took me about a month to fully research, compile, create and edit but I finally have a media kit that I’m proud to send out to potential advertisers. I thought I’d share my journey in case there are others out there wanting to update their kits but aren’t sure how – hope this post helps out and if you have any questions, just leave a comment!

blog4The idea for a new media kit was ignited when some fellow wedding blogger friends were discussing kits in a facebook group I’m in – I started taking mental notes as I read through the threads. Several raved about a free platform called PicMonkey. I had never heard of it but jotted it down and figured I’d give it a try.

blog1First things first, I needed to come up with an outline for my kit. I knew I’d need to include the standard stuff: introduction, stats, ad selection and rates … but I wanted to go beyond the basics and give potential advertisers a feel for what my blog encompassed in order to acquaint them with my niche audience (hello, preppy-loving brides!) and to show them the possibilities for a tailored campaign. I decided to pepper the kit with images from real weddings I’ve published on the blog to fully immerse the kit in CB’s signature style – thanks so much to photographer and sponsor Patricia Kantzos for graciously allowing me to use her incredibly gorgeous images!

Photos on “photography & styling” page by Sarah Darcy of Classic Bride blog

After a lot of researching, writing out ideas and then revising them, I came up with a decent outline for my kit. In addition to all the standard pages, I also chose to include a page about CB’s target audience, a page sharing examples of my photography and styling work, and a page about previous brand relationships.

Here’s a brief rundown of what my final outline looked like:

01 | Cover
02 | Welcome / About
03 | Featured Categories
04 | Target Audience
05 | Advertising Options
06 | Brand Relationships
07 | Photography & Styling (for a tailored campaign)
08 | Blog Stats & Social Stats
09 | Press & Features
10-12 | Rates
13 | The CC (info on CB’s upcoming vendor guide!)
14 | Terms & Conditions
15 | Closing & Contact Info

And while I did look at a few different design platforms, I ended up creating my entire kit with PicMonkey. It’s a pretty intuitive, user-friendly platform and what I loved most is that I didn’t have to download anything – you just create your content on the website. I created 15 pages and saved them to my computer as image files. Next, I combined the images into PDF format and I was ready to start sending out my kit!

blog3I realize I kind of glossed over the “standard” pages that you should have in your media kit. So, in case you’re wanting more information on the basics (or just looking for more kit inspiration), here are a few of the best resources I discovered and often referenced while building my media kit. I’m sure they will help you in your endeavor, as well:

The Blog Maven – How to make a media kit that rocks
Burnett’s Boards – What should go in your blogging media kit
Amy Lynn Andrews – How to create a media kit

Good luck and please comment with any of your own kit-creating experiences, tips or questions! xx.

This post is not sponsored. All opinions are my own. Real wedding images by CB sponsor Patricia Kantzos.


  1. Great post on congrats on the new media kit!

    • Aw, I’m so glad you found it helpful, Danielle! Good luck – it certainly took a ton of time but definitely worth it. Let me know if you have any questions – I’m happy to help! 🙂

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